DISCOVER THE LEGACY
The Legacy
of cognac
Renowned as one of the world’s most iconic and refined spirits, Cognac is a product of rich history, time-honoured tradition, and regional pride. Its story blends centuries of winemaking, innovation in distillation, and a deep-rooted cultural legacy. Here’s a brief look at how this legendary spirit came to life:
The Origins – Wine Before Cognac (Pre-1600s)
Viticulture in the Cognac region began as early as Roman times, laying the foundation for centuries of winemaking. By the Middle Ages, local wines were widely produced, though they were relatively modest in character. The region’s true transformation was still to come.
The Rise of Distillation – 17th Century
In the 1600s, Dutch traders began importing wine from the Charente region, where Cognac is produced today. To cut down on shipping costs and preserve the wine during transport, they began distilling it into a stronger, more durable form known as eau-de-vie—literally “water of life.”
What began as a practical solution soon revealed something extraordinary: this distilled spirit not only preserved the wine but also developed complex, rich flavours over time when aged in oak barrels.
This innovation laid the groundwork for what would become Cognac—a spirit born from necessity, perfected through tradition, and celebrated across the globe.
INVESTING WITH PURPOSE
Cognac as a Collector’s Asset
Historically, cognac has proven to be a valuable asset for collectors seeking long-term value. Yet, for many private collectors, gaining access to quality casks has been a significant challenge—largely due to the exclusivity of the market. At London Cognac Club, we remove those barriers, offering a seamless and accessible path into this historically closed-off asset class. From selection to strategy, we guide you through every step, helping you unlock the full potential of your cognac cask collection.
Why Collect Cognac?
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Industry Momentum
The global demand for cognac continues to grow steadily, with premium markets expanding and new audiences emerging. Casks—especially those from distinguished producers and regions—have consistently appreciated in value, making them an attractive option for long-term growth in your collection. -
A Reliable Safe-Haven Asset
Cognac is increasingly viewed as a stable, tangible asset that is largely uncorrelated with traditional markets. In times of economic volatility, it offers a dependable way to diversify your collection and protect your capital. -
Insulation from Market Volatility
Unlike stocks or crypto assets, the value of cognac casks is primarily influenced by scarcity, maturation, and global demand—not daily market swings. This stability makes it a compelling choice for collectors seeking steady growth without the stress of constant market fluctuations.
TEAM OF COGNAC SPECIALISTS
IN FIGURES
Why team up with London Cognac Club for you Cognac Collection?
2.99
billion euros annual sales.
240
cognac houses.
3,000
stills in production..
COGNAC INVESTMENT BROCHURE